Whether you use your website to provide information, find new leads or make online sales, you need to know as much about your online visitors as possible. Behavior patterns once a visitor reaches your site can let you know what content is working, where your audience comes from and more. Here are three helpful web analytics tools to help you gather the right data.
There’s a reason so many business owners use Google Analytics to track online data. For one, it’s free. Just sign up and then copy a simple code onto your website and voila, tons of metrics are available for you to study. You can generate and download reports. Google Analytics easily integrates with other popular products such as Google AdWords and non-Google products such as WordPress. To use Google Analytics, you will need a Google account such as Gmail, Google My Business, YouTube, etc.
Want a quick domain overview? Type your domain URL into the analytic tool at SEMRush and you’ll be supplied with a list of the top organic keywords people use to find your website, the main organic competing sites, the number of total backlinks and more. SEMRush is free to use the first 10 times; then you can decide whether it’s worth the monthly fee.
To really drill down to what website content is getting eyeballs, you need to keep on top of what people were reading, are reading and will read all at once. Parse.ly uses 30 attention metrics to tell you what content you need to focus on to attract your target market. Sign up for their free new tool Currents to see what website content people are paying attention to by topic, category, traffic source and/or location.
If your business needs assistance with your website’s analytics, email Celina to learn the basic functions of analytics.
Blog courtesy of SmallBizDaily.com