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Whittier Demographics

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For further demographic info, please
contact the Whittier Public Library at (562) 464-3450

As part of the City of Whittier’s Economic Development program the City contracted The Buxton Company, a leader in retail development strategies and analysis of customer data and demographics, to look at the trade (market) area for the City of Whittier and local businesses. The information gathered assists the City in attracting the right businesses to locate or expand in the City of Whittier. The data collected in the Consumer Propensity Report is also valuable for existing local businesses as it can help businesses better understand existing clients and customers as well as potential customers and their shopping patterns. The Whittier Chamber is proud to partner with the City in providing this information to its members and Whittier businesses.

Whittier Demographics

Founded in 1887 as a Quaker Colony, Whittier is a city rich with traditions and history. A strong sense of this heritage, which stresses the protection of landmark structures and sites, is shared by the people who call Whittier "home." Whittier’s unique combination of community identity, spirit and cooperation have helped to make it one of the most attractive and desirable residential and business locations in Southern California. It is this sense of history, as well as a clear vision for the future, that has made Whittier an up-scale and dynamic residential community.

Throughout the years, the City of Whittier has strived to provide a healthy and safe community and a well-maintained infrastructure enhanced by planned patterns of growth and development. Through a balance of economic, social, political, cultural and recreational opportunities, the City Council has encouraged an atmosphere conducive to community spirit and active participation in the affairs and progress of the community. Such efforts have been made to ensure a visually pleasing community in which the City’s identity and character are preserved and enhanced.

Whittier is a beautiful, friendly community, nestled within the east Los Angeles basin, with the majestic hills to the north and freeway access to both LA and Orange county communities. Home to two colleges, Whittier College to the west and Rio Hondo College to the north, Whittier is a philanthropic community.

Whittier has a history of attracting shoppers from the neighboring Los Angeles and Orange County communities.  The "Shop Whittier" program, promoted by the Chamber of Commerce, is designed to promote and publicize the importance of shopping locally and keeping sales tax dollars within the city. With an average household income of $61,000+/- and 1.9 million population within 10 miles, Whittier offers excellent potential for expanding businesses to find just the right location in one of the city’s key retail hubs; The Marketplace in west Whittier, Uptown in northwest Whittier, The Quad in central Whittier, Whittwood Town Center in East Whittier and the many Boulevard retail locations spanning from east to west Whittier. Businesses and industries in the area include 2500 professional services, retail stores, hotels and motels, automobile dealerships and over specialty shops and boutiques.

Whittier is readily accessible to virtually all Los Angeles and Orange County communities. Located just 12 miles southeast of Los Angeles and occupying 12.4 square miles, incorporated Whittier is populated by 87,000 people and 188,000 for the Whittier Area. The city of Whittier, incorporated in 1898, has a City Manager / Council type of government.

Economic Condition

Whittier offers an outstanding quality of life to new business owners, managers, and professionals who choose to settle locally. There is a wide spectrum of housing opportunities ranging from spacious estates in Friendly Hills to moderately priced Victorian homes, California bungalows, condominiums, townhouses and apartments.

Housing Characteristics

Whittier offers an outstanding quality of life to new business owners, managers, and professionals who choose to settle locally. There is a wide spectrum of housing opportunities ranging from spacious estates in Friendly Hills to moderately priced Victorian homes, California bungalows, condominiums, townhouses and apartments.

The Whittier Association of Apartment Owners is a committee of the Chamber that is designed to enhance and educate apartment owners and managers in Whittier. The Association meets quarterly to discuss issues which are pertinent and critical to the success of running and operating an apartment complex.

Educational Opportunities

Whittier is proud of its many educational opportunities, from the quality private and parochial schools to its award winning public schools which include 34 elementary, 8 middle, and 5 high schools. Whittier is also home to Rio Hondo Community College and Whittier College, a nationally ranked private four-year institution offering liberal arts, law and MBA programs.

Community Demographics

Location: Whittier is located 12 miles southeast of Los Angeles.
Area: 12.4 square miles.
Elevation: 200-1000 feet.
Population: County: 8,863,164; Incorporated City: 82,805
Government: The City of Whittier has a City Manager / Council type of government. It was incorporated in 1898.

Market Profile Report

Area 1: Zip Codes 90601 � 90606

The Market Profile Report contains a comprehensive list of demographic information based on 1990 Census data updated to reflect 1999 estimates and 2004 projections. Population and household count data on this report is retrieved at the census block level.

Population and Households

Population and household information allows you to quantify the market size and measure future market growth. Population is defined as all living persons. Households include all occupied housing units, regardless of the relationship of the residents.

2004 Population 187,847
1999 Population 181,122
1990 Population 172,555
Pop. Per square mile 5,709
2004 Households 60,621
1999 Households 58,402
1990 Households 55,494
% Annual HH Growth (1990-1999) 0.6

Household by Income

Household income is a good indicator of the spending power of your market. Household income includes the income of all persons 15 years old and over. Median income divides the income distribution into two equal parts, one-half falling above the median and half below.

% Under $15,000 9.4
% $15,000 – $24,999 10.5
% $25,000 – $34,999 12.7
% $35,000 – $49,999 19.5
% $50,000 – $74,999 24.2
% $75,000 – $99,999 12.0
% $100,000 – $149,999 7.8
% Above $150,000 4.0

Median: $48,349    Average: $63,141

Population by Race

The race variables represent the self-classification by people according to the race with which they most closely identify. Ancestry can be viewed as the nationality, lineage or country of birth of a person. Persons of Hispanic ancestry may be of any race.
(Data is from 1999)

% White 61.1
% Black 1.1
% Asian 5.2
% Other 32.6
% Hispanic Ancestry 60.8

Population by Age

Population by age variables provide valuable information as to the relative maturity of youth of a particular market. Median age divides the age distribution into two equal parts, one-half falling below the median and one-half above.
(Data is from 1999)

% Under Age 5 8.8
% Age 5 – 14 16.7
% Age 15 – 17 4.1
% Age 18 – 20 4.5
% Age 21 – 25 5.2
% Age 25 – 35 15.4
% Age 35 – 44 15.4
% Age 45 – 54 10.9
% Age 55 – 64 7.7
% Age 65 – 74 6.4
% Age 75 – 84 3.7
% Age 85 + 1.2

Median Age: 32.1    Average Age: 33.8

Aggregate Income

(Data is from 1999)

Total ($ Millions) $1,649
Per Capita $20,512

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I the Whittier Chamber

Associated Cabinets
I was invited to join the Chamber as a way to grow my business and support the Whittier community 19 years ago. Due to the nature of my job and my work schedule, I am not able to attend Chamber programs. However, I know there is value in being a member whether you have time to participate or not. For such a small annual amount, it is well worth the investment. Especially because I don’t physically participate in Chamber programs, it’s important to keep my business name visible. For many years I have sponsored events such as the Hathaway Golf Classic, the Business Expo and Silver Shield to name a few. The Chamber has always given me great exposure and a good return on my sponsorship dollars. In addition, the Chamber connects me with other Chamber members, either personally or through my business. Most recently, I have done business with S & R Air Conditioning, All Day Drywall, James Hardware, Oromill Lumber, The Traveling Traveler, Pro-Tech Carpet Cleaner, Ken Grody Ford, Toyota of Whittier, Shannon G’s Flowers and The WetCleaners, not to mention eating at numerous restaurants that belong to the Chamber. In turn, over the years I have received business through my Chamber connections and have helped with custom cabinets, beautiful new kitchens, and remodeled bathrooms. Being a Chamber member has definitely helped my business grow. I can’t imagine anyone being in business without having the support of the Whittier Chamber.

MAP Property Management, Inc.
MAP Property Management has been a Whittier Chamber member since 1996. Joining the Chamber has been a smart business decision for our family. The Chamber has given us exposure to many other business leaders in the community and the opportunity to know City Council members, City staff, and employees. Most importantly, the Business Focus has brought in new business to our company by having a constant presence in the paper. Join the Chamber because it’s a great investment in your business plan. I don’t regret making this decision 23 years ago. I feel that the Chamber has given us resources that I could not have found on my own. I have made wonderful friendships along the way that I would not have if it wasn’t for the Whittier Chamber.

Steven Burns Photography
Through the years, being a Whittier Chamber member has been a plus for my business. Chamber membership has given me an opportunity to get to know other local business people and, over the course of time, develop relationships. One of the best chamber benefits is the monthly Wake Up Whittier breakfast. It provides the chance to meet business people you might not normally come in contact with. My experience has been that it translates into more business opportunities. I've been a member for 27 years and would not hesitate to recommend Chamber membership to anyone!

The Flag Shop
The Flag Shop has been part of the Whittier Chamber for 34 years when my mother-in-law opened her doors in 1985. We made the choice to continue being apart of the Chamber to be able to network with other business and be part of the Whittier business community. The Chamber has promoted my business, continued to keep me up to date with local business events, connected us with SCORE mentoring and because of this connection we have been able to advance our business by relocating back to the retail & restaurant Uptown area of Whittier. I encourage anyone with a business in Whittier to join the Chamber and get connected with other local business and let the awesome Chamber team help promote your business!

TelWorx

I joined the Whittier Chamber in July of 2018 because it is one of the best and most effective ways to network with local business owners and community leaders. Since joining the Whittier Chamber has been very supportive, not only by providing several regular networking events but also in helping to promote my business. Every local business should consider joining the Chamber. Your returns will significantly exceed your investment.

ACRO Printing, Inc.
In 1991, ACRO Printing, Inc, our one employee company, joined the Whittier Chamber of Commerce. Our membership has given ACRO opportunities to help us grow through volunteering on committees (where you meet and work with members to form relationships), advertising in the Business Focus, website and door to door flyer programs, networking, and education and staff training, just to name a few, to keep the business on the right track. We took full advantage of those opportunities, and through our partnership with the Whittier Chamber, we have grown into the solid company with many employees we are today.
Kim Ortega

Kim Ortega

Au.D. Doctor of Audiology, Whittier Hearing Center
“Being a member of the Whittier Chamber is important to me because it keeps me connected to other business owners throughout the community. They also help to keep me informed of local, regional and state issues that may have an impact on my business. Lastly, the Chamber gives back so much to the community and members support each other in so many ways.”
Mario Navarro

Mario Navarro

New York Life
“The city of Whittier has been my home for 22 years and it brings me great joy to be the local New York Life Agent here, I only wish that I would have joined and become a member sooner. Joining has given me a platform to share the importance of financial planning with young adults; something so important that many do not focus on until their later years or when it is too late. Thanks to the Chamber and its many events, I have been able to put myself in front of many people, some of who are now my clients and friends, and help them protect what matters most to them. If it were not for the resources and opportunities provided through this chamber, my business would not be as strong as it is right now. Thank you Whittier Chamber!”
Barbara Dunagan

Barbara Dunagan

Integrity Tax and Notary Services
“As I start my 2nd year with the Whittier Chamber I believe it was one of the best things I did when I decided to start my own business a year ago. Even though I have not been able to attend some of the events they plan, my information gets distributed through them regularly. New clients come in and say they found me through the Whittier Chamber. This is a great way to market and grow your business.”

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